13 Ocak 2013 Pazar

Post Modernity

A term used to describe the social and cultural implications of post modernism.
*used by philosophers,social scientists,art critics
*re emergence of surface ornament
*surrounding buildings,historical reference,non orthogonal angles(Sydney Opera House)


Deconstruction used to indicate the application of post modern theory a text.
*undermine the frame of reference and assumptions that support the text
*contractions between the intent and surface of a work general process.

Deconstructive Typography

*more experimental approach to typography
*floating type compositions + fragmented typographic treatments
*meant to feel rather than read a page
*reveal similar tropes and strategies of collage or repetition

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